A New Documentary Style Short Film Exploring the Legacy of the Pearl Legend Salvador Assael
, the 75-year-old fine jewelry brand and foremost purveyor of magnificent pearls and responsibly sourced coral in North America, announced today the debut of an all-new documentary-style short film entitled Assael Revealed 鈥� The Legendary Legacy of Pearl Pioneer Salvador J. Assael. Produced by three-time Emmy Award winner Dean Love and his production company Dean Love Films, the mini-doc explores the enduring and historic legacy of the late Salvador Assael, hailed as 鈥渁 titan of the cultured pearl business鈥� by the New York Times.
鈥淢y late husband was a legend in the pearl world,鈥� says Christina Lang Assael, President and CEO of Assael. 鈥淗e was the first to bring South Sea Pearls to North America, and he literally started the global Tahitian Pearl industry. This long overdue film tells the true story of him as a swashbuckling adventurer with incredible business savvy and an absolute genius for marketing. I am honored to now share his legacy with fellow pearl connoisseurs.鈥�
The film conveys Salvador鈥檚 personal love affair with the very finest pearls and the global impact of his leadership. In personal interviews with his beloved wife Christina, now serving as Assael CEO and President, the seven-decade history of the brand is revealed, including many significant firsts, as well as Salvador鈥檚 instrumental role in the very creation of the Tahitian pearl market. With appearances by Christina Lang Assael and jewelry veterans Stellene Volandes, Editor-in-Chief of Town & Country, award-winning jewelry historian and author Vivienne Becker and Peggy Grosz, Senior VP of Assael, the compelling video provides an inside look behind the scenes of the New York City pearl brand.
ABOUT ASSAEL:
Assael is North America鈥檚 foremost purveyor of magnificent South Sea and Akoya pearls and exquisite Precious Coral. From classic strands to sophisticated pearl and gemstone jewelry, the name Assael ensures a passionate commitment to quality, craftsmanship, and service.