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Whether you鈥檙e buying gemstone jewelry for yourself or a loved one, there are a few things you should keep in mind while shopping. The 4Cs of diamond buying鈥攃arat, color, clarity, and cut鈥攃an be used for many gemstones as well. However, the specifics will differ. You will also want to keep in mind the differences between natural, lab-created, and imitation gemstones. Similarly, some gemstones are enhanced or treated. And, finally, wondering where to buy gemstones and related jewelry? Let鈥檚 break it all down in this gem guide. Gemstone Buying Guide When buying a diamond, you should look at cut, color, clarity,